Ever faced a daunting project with zero experience?
In 2020, I became the creative director at VOUS. One of my first projects was the vision campaign for that year, titled “Play the Long Game,” which included a 7-10 minute video. What made this project so intimidating for me was that I had to produce a video, something I had never done before.
So here’s what I did:
Started With What I Knew: Part of my responsibility as a creative director is to be confident in the ideas I’m recommending. To do that, I had to start with what I knew how to do.
Use Words: I started with words. Words create pictures = vision.
Link Words to Emotions: I took those words and connected them to one keyword. I picked words that carried emotion, knowing that would help me when it was time to connect them with pictures.
Assigning Visuals: I took each phrase and assigned it a picture.
That’s essentially how I storyboarded the video and noted the main visual and story objectives of the project.
For a more in-depth overview, watch the video below ⤵️
