The Creative Director Blueprint

A clear path from designer to creative director

6 Week Program

✔ Live weekly teaching with Q&A (90 minutes)
✔ Hosted inside a community platform
✔ Includes a 30-min 1:1 deck review

Enroll

Spots are limited because of the 1:1 reviews

Inside Look

Everything lives inside your Member Dashboard

A 6-week learning experience where you build the skills + language + tools to lead creative work—through live teaching, community participation, and hands-on application.

Live Classes

6 live classes with Q&A session

Catch Up Anytime

Replays for every class

On-on-One

30-min 1:1 review session (limited to enrolled students)

Community Access

Private community access during the program

Learn with Others

Community feedback + participation as part of learning

TradeTools™ Provided

Workbooks, templates and resources to guide your journey

Curriculum

  • Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.

  • Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.

  • Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.

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Enroll

Community Wins

  • “Before Hazy, I was trying to figure everything out on my own. After the workshop and resources, I have much clearer direction and waste way less time…it’s like having a mentor when you need it most.”

    - John Cruz

  • “Our session was so helpful, clear, and supportive. I left with a direct path for my project and a plan to organize my notes and communicate next steps. I feel encouraged to move forward and I’m excited to book more mentorship sessions in the future.”

    - Natalie Profetto

  • “Karielys was insightful, knowledgeable, and supportive. I was free to ask any questions, and her response spoke from experience. I walked away with a few nuggets on how to apply it to my situation.”

    - Ben Recinos

  • “This has been a game changer for my team. My team loves structure and I hold things inside my head. This has brought so much clarity! So many good tips here I can add to my process.”

    - Amanda Rowe

  • “The mentorship was very informative and practical…easy to apply right away. I walked away with simple steps to improve my systems and get aligned with my creative goals. I’d recommend this to anyone who wants clarity and structure in their work.”

    - Erika Souders

  • “It’s amazing to learn the process, tips, and steps another fellow creative uses to succeed…thank you so much for sharing.”

    - Diana Sandoval

What changes when you take this course

By the end of 6 weeks, you’ll have:

✅

A clear definition of what a Creative Director does

✅

A repeatable way to set creative direction before design starts

✅

Stronger leadership communication (up, down, and sideways)

✅

A better critique + feedback system (so revisions don’t turn into chaos)

✅

A 30-minute 1:1 review with me to tighten your deck and your thinking

✅

A Creative Direction Deck you can use for portfolio, pitching, or your job

This is for you if…

✋

A graphic designer stepping into creative leadership

✋

Already leading projects but want more clarity + confidence

✋

Wanting to direct a campaign / brand / project instead of only executing pieces

This might not be for you if…

😵

You want shortcuts or “just tell me what to do” answers

😵

You don’t want to participate, share work, or get feedback

😵

You’re looking for design tutorials (this isn’t design 101)

Not a software class. Not beginner design.

We’re not covering design basics or tools like Photoshop/Illustrator/Figma step-by-step. Instead, we’re building your ability to think, decide, and lead like a Creative Director—concept, direction, messaging, and how to guide a project + team through it.

Lens: Advertising + Brand Marketing

Everything will be taught through the lens of creative direction for campaigns, launches, and brand storytelling.

Stop guessing.
Start leading.

If you want to become a creative director, you don’t need to become a different person. You need a clearer framework for:

leading decisions

directing creative work

communicating like the person in charge

Enroll

If you’re the “best designer on the team” — you probably became the default leader.

Now you’re expected to:

  • set direction

  • run critique & manage feedback loops

  • protect quality

  • communicate to stakeholders

  • and still produce

And nobody really taught you how to direct. So you end up doing one of these:

  • guessing what a creative director would say

  • unsure of how to give feedback

  • fixing everything yourself because it’s faster

  • feeling like you’re “leading” but not actually leading

This course is to change that.

I use what I teach

Every project you see here—from city banners and mural installations to packaging, books and event design—followed the same three‑step process I’ll teach you.

Start with clarity, explore options, then make and ship. Different clients, different mediums, same structure. The result? Work that looks good and feels right.

Brand Identity for Bayfront Park Management Trust

Packaging Design for IMUSA Kitchen Supply

Brand Identity for VOUSCon

Book Design for VOUS Church

Brand & Environmental Design for Divine Design

Campaign Direction for VOUS Church

Hey, I’m Kary.

I’m a Creative Director and I’ve spent years leading design teams, directing projects, and building frameworks that make creative work clearer.

This course is the version I wish existed when I first started leading.

See portfolio

FAQ

  • The Creative Process Map gives you the framework, live workshop with Q&A, and workbook so you can run it on your own.

    The Creative Process Map + Implementation Session includes all of that PLUS a 1-on-1 call where we walk your real project through the Map together.

  • Choose Creative Process Map if you’re comfortable applying things on your own and just want a clear process.

    Choose Map + Implementation Session if you want personal support on your first run and a custom plan for your project.

  • After you purchase the Map + Implementation Session, you’ll get an email with a booking link to choose a time that works for you.

  • Yes. Both packages include access to the live teaching and the replay inside your content dashboard.

  • Nope. If you previously purchased the Creative Process Class or Workbook, email help@ha-zy.com with a copy of your purchase confirmation email and we’ll get you access to the Creative Process Map.

    If you bought the class, you’ll still have that full class material in your portal too. Access that here.

  • Because this is a digital product (and in the second package, a reserved 1-on-1 slot), all sales are final.

    If you need to reschedule you’re 1-On-1 session, email help@ha-zy.com.