The Creative Director Blueprint

A clear path from maker to creative director

6 Week Course
Tuesdays @ 7PM EST

✔ Live weekly teaching with Q&A (90 minutes)
✔ Private student community 
✔ Includes a 30-min 1:1 deck review

This is for you if…

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You’re a graphic designer stepping into creative leadership

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Already leading projects but want more clarity + confidence

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You’re wanting to direct a campaign / brand / project instead of only executing graphics

This might not be for you if…

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You want shortcuts or “just tell me what to do” answers

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You don’t want to participate, share work, or get feedback

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You’re looking for design tutorials (this isn’t design 101)

Not a software class. Not beginner design.

We’re not covering design basics or tools like Photoshop/Illustrator/Figma step-by-step. Instead, we’re building your ability to think, decide, and lead like a Creative Director—concept, direction, messaging, and how to guide a project + team through it.

Lens: Advertising + Brand Marketing

Everything will be taught through the lens of creative direction for campaigns, launches, and brand storytelling.

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What changes when you take this course

By the end of 6 weeks, you’ll have:

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A clear definition of what a Creative Director does

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A repeatable way to set creative direction before design starts

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Stronger leadership communication (up, down, and sideways)

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A better critique + feedback system (so revisions don’t turn into chaos)

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A 30-minute 1:1 review with me to tighten your direction and thinking

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A Creative Direction Deck you can use for portfolio, pitching, or your job

Last day to enroll: Friday, April 3 at 11:59PM

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Enrollment

APRIL 2026 COHORT

$997

One-Time Payment

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6x 90-minute Live Classes

1x 30-minute 1-on-1 Deck Review

Workbooks + Curriculum

Private Student Community

Replay Access

Cohort Discussion + Q&A

Enroll Now
Enroll Now

APRIL 2026 COHORT

$797 early bird*

Ends March 24

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6x 90-minute Live Classes

1x 30-minute 1-on-1 Deck Review

Workbooks + Curriculum

Private Student Community

Replay Access

Cohort Discussion + Q&A

Closed

APRIL 2026 COHORT

4 x $249

Payment Plan

—

6x 90-minute Live Classes

1x 30-minute 1-on-1 Deck Review

Workbooks + Curriculum

Private Student Community

Replay Access

Cohort Discussion + Q&A

Enroll Now
Enroll Now

Schedule

Week 01: Tuesday, April 07 @ 7PM EST

Week 02: Tuesday, April 14 @ 7PM EST

Week 03: Tuesday, April 21 @ 7PM EST

Week 04: Tuesday, April 28 @ 7PM EST

Week 05: Tuesday, May 05 @ 7PM EST

Week 06: Tuesday, May 12 @ 7PM EST

1-on-1: Fridays @ 2PM-4PM EST

After the course, students may continue into an optional ongoing membership for coaching and deeper support.

*early bird ends TUESDAY, March 24

Curriculum

  • This week is about making the mental and professional shift from executor to leader. You’ll learn how the role of a Creative Director differs from that of a designer, what changes in your thinking and responsibilities, and how to begin seeing creative work from a higher level. We’ll cover the mindset, perspective, and expectations that come with stepping into creative direction so you can start leading with more clarity and intention.

  • Build your foundation by learning the essential concepts behind creative direction. This week covers the role of creative direction, the responsibilities of a Creative Director, the structure of the creative process, the purpose of the creative brief, and the role decks play in presenting and aligning ideas.

  • This week focuses on how to lead both the work and the people behind it. You’ll learn how to guide projects from concept to execution, communicate direction clearly, give feedback that moves the work forward, and support a team without micromanaging them. We’ll also cover how to create alignment, build trust, and help people do their best work under your leadership.

  • This week is about developing the kind of presence, credibility, and decision-making that helps people trust your leadership. You’ll learn how to carry yourself with more clarity, speak about your ideas with conviction, and establish authority without pretending to know everything. The goal is to help you become a stronger leader in the room, especially when stakes are high and direction is needed.

  • This week explores how Creative Directors help shape the visual and verbal language of a brand. You’ll learn how to identify what gives a brand its distinct voice, how to create consistency across touchpoints, and how to make creative decisions that strengthen recognition and meaning. We’ll focus on building a brand language that is clear, intentional, and able to support strong creative output over time.

  • This week is about developing campaign ideas that are strategic, cohesive, and strong enough to carry across multiple touchpoints. You’ll learn how to move from brief to concept, how to build a campaign around a clear message, and how to create ideas that are both creative and useful. We’ll cover how to think beyond single assets and develop campaign concepts that support the bigger goal.

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Church creatives are expected to lead but rarely trained to.

I believe the church is lacking needed creative education.

So many teams are made up of people with real heart, real intention, and a real desire to serve well but don’t always have the knowledge, training, or experience to carry a project through with clarity and strength.

The gap is often not passion. It’s preparation.

It’s knowing how to think beyond a simple LED graphic. How to concept a project fully. How to navigate feedback. How to lead people and creative teams well. How to create work that is both beautiful and functional. How to communicate something meaningful in a way that truly lands.

We carry the greatest message ever: the gospel. We should equip ourselves to share it. Our world needs it more than ever.

— Kary

Inside Look

Everything lives inside your Member Dashboard

When you join, you’ll get access to a private student space inside where everything lives in one place. Over 6 weeks, you’ll learn the core principles to lead creative work with more clarity and confidence.

Live Classes

6 live classes with Q&A session

Catch Up Anytime

Replays for every class

On-on-One

30-min 1:1 review session (limited to enrolled students)

Community Access

Private community access during the program

Learn with Others

Community feedback + participation as part of learning

TradeTools™ Provided

Workbooks, templates and resources to guide your journey

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Community Wins

  • “Before Hazy, I was trying to figure everything out on my own. After the workshop and resources, I have much clearer direction and waste way less time…it’s like having a mentor when you need it most.”

    - John Cruz

  • “Our session was so helpful, clear, and supportive. I left with a direct path for my project and a plan to organize my notes and communicate next steps. I feel encouraged to move forward and I’m excited to book more mentorship sessions in the future.”

    - Natalie Profetto

  • “Karielys was insightful, knowledgeable, and supportive. I was free to ask any questions, and her response spoke from experience. I walked away with a few nuggets on how to apply it to my situation.”

    - Ben Recinos

  • “This has been a game changer for my team. My team loves structure and I hold things inside my head. This has brought so much clarity! So many good tips here I can add to my process.”

    - Amanda Rowe

  • “The mentorship was very informative and practical…easy to apply right away. I walked away with simple steps to improve my systems and get aligned with my creative goals. I’d recommend this to anyone who wants clarity and structure in their work.”

    - Erika Souders

  • “It’s amazing to learn the process, tips, and steps another fellow creative uses to succeed…thank you so much for sharing.”

    - Diana Sandoval

I use what I teach

Different clients, different deliverables, same structure. That’s why this works beyond one kind of project.

Brand Identity for Bayfront Park Management Trust

Packaging Design for IMUSA Kitchen Supply

Brand Identity for VOUSCon

Book Design for Zach Windahl

Brand & Environmental Design for Divine Design

Campaign Direction for VOUS Church

Your Guide
Karielys Acevedo

Karielys runs her own design studio, where she applies these frameworks to client projects and team workflows every day. Through her studio she has consulted a wide range of brands and creative teams. She has spent years leading creative teams at VOUS Church and other projects. Her greatest joy is seeing designers grow into confident directors, and she created Hazy to share the tools and processes that make that possible.

See portfolio
See portfolio

FAQ

  • Replays are included for every class inside your dashboard.

  • No. We’re focused on leading concept, direction, messaging, and team/project communication.

  • Use a real church project (series, event, campaign) or a portfolio-ready concept. You’ll choose in Week 1.

  • You’ll book a slot during the cohort. Come with your deck draft and we’ll tighten your direction + story.

  • You’ll have lifetime access to the course + materials.

    Community access is included for the duration of the program (6 weeks) plus 3 extra weeks to wrap up and catch up.

    If you’d like to stay in the community and keep getting support after that, you can join the Alumni membership.

  • We fully stand behind the quality of the training, support, and tools included in this program. Because access is delivered immediately after purchase, we’re not able to offer refunds for any reason. Please take a moment to review the details and make sure it’s the right fit before you enroll.